About

I’m a journalist and social media pro, and I’ve spent a whole decade (!) telling pocket-sized stories.

And no, I can’t believe I’ve gotten paid to post to main for that long. What luck!

Right now, I run the social, video, and community efforts at Wirecutter, The New York Times’s product-review site, managing eight producers and audience strategists. My team takes Wirecutter’s research, testing, and expert advice, and turns it into internet gold. We are all firmly against pre-rinsing your dishes.

In a past life, I was the social media director at The New Yorker, where I managed a team of five editors, writers, and video producers who packaged the magazine’s iconic reporting and storytelling into shorter, more tappable formats. My team’s work was nominated for ASME awards in 2020 and 2021. Before that, I managed the Snapchat Discover channel at WIRED, where I oversaw a team that created and edited two Snapchat Discover editions per week. Buzzfeed’s Delia Cai, best known as Deez Links, let me talk about what it’s like to craft smart, tiny stories for an audience of curious teens in her newsletter. Like Rihanna, the WIRED Snapchat team won a Shorty Award in 2018.

I’ve also created stories for emerging platforms at Refinery29 and managed social accounts as a social-media editor at HuffPost. I graduated with a degree in international journalism from the University of Missouri. In my free time, I film the mold I’ve found in my fridge for a social series called Mold Monday.

Got a social-media question or some wild mold pics? Hit me up on Twitter, Instagram, or at jabush11 at gmail dot com.