About

I’m a leader in multimedia journalism specializing in video production, audience strategy, and multi-platform storytelling.

I lead big, creative teams that relish telling stories in new ways.

Right now, I lead video, social media, community, and talent booking at Wirecutter, The New York Times’s product-review site, directing a 15-person team of producers, editors, operations managers, and more. In less than three years, I scaled the video department from a social-first duo into an 11-person studio producing flagship YouTube franchises, reported features, and native visual journalism for The New York Times’s app and homepage. My team takes Wirecutter’s research, testing, and expert advice, and turns it into watchable gold. When that requires busting down a series of doors, I’m the one approving the purchase of a battering ram.

In a past life, I was the social media director at The New Yorker, where I managed a team of five editors, writers, and video producers who packaged the magazine’s iconic reporting and storytelling into shorter, more tappable formats. My team’s work was nominated for ASME awards in 2020 and 2021. Before that, I managed the Snapchat Discover channel at WIRED, where I oversaw a team that created and edited two Snapchat Discover editions per week. Buzzfeed’s Delia Cai, best known as Deez Links, let me talk about what it’s like to craft smart, tiny stories for an audience of curious teens in her newsletter. Like Rihanna, the WIRED Snapchat team won a Shorty Award in 2018.

I’ve also created stories for emerging platforms at Refinery29 and managed social accounts as a social-media editor at HuffPost. I graduated with a degree in international journalism from the University of Missouri. In my free time, I film the mold I’ve found in my fridge for a social series called Mold Monday.

Got a social-media question or some wild mold pics? Hit me up on Twitter, Instagram, or at jabush11 at gmail dot com.